target audience profile

We believe that our main audience will reside within the age range of 18-35, however we acknowledge there may be unforeseen variables which may change this slightly. The gender of our target audience will be both male and female. We believe and our questionnaire has reinforced that both male and females enjoy horror films. Obviously our audience should enjoy horror films, we also will be aiming our trailer at those who visit the cinema regularly to watch horror films, as that is when our trailer will be ultimately seen. Our audience should have several interests which coincide with our guidelines. They should be socially and psychologically secure, meaning that they have a good group of friends who go out often including going to the cinema. However again there may be variables in this.
The age range of our target audience is very specific, however we realise that we will get a few individuals who don’t fit in with our profile. The age range of our target audience is 18-35, however this may vary by a few years. The gender of our audience will be profoundly male, although we will explore the female film scene in future issues, so we should create a small unique female fan base. There isn’t a set dress code for our readers, seeing as there are different types of styles which people follow with their own sets of guidelines. In terms of the food that our audience will eat, we don’t have specific guidelines, however from our research we do have a vague idea for e.g. If they have a family then they will have proper, healthy diets. However if they live on their own in a flat/studio apartment then they will mostly live on takeaways and leftovers. Our audience will drive any car they can afford, or use public transport to get around. The younger 16-20 year olds we expect to use public transport as they may not have the funds/qualifications needed to drive