Questionnaire feedback

Analysis of Media Questionnaire

After completing and distributing our questionnaires, we managed to create a base for which to manage our ideas. We particularly found the questionnaire helpful in distinguishing which effects, shots and locations are effective in a film trailer.
The first two questions we used in our questionnaire were to establish whether the individual was in our target audience or not; “How old are you?”, “What gender are you?” The majority of the people who answered the questionnaire were in the category of “18-20” (60%) where as 10% resided in the “15-17” category and the other 30% were “21-25”, as you can see from the results our “TA” resided in the “18-20” age bracket. For the second question, we found that 60% were males, and the further 40% were females.
The third question that we asked was “What is your favourite film genre?” From this we got more of a mixed result, but the clear favourite, which we previously expected was “Horror”
As you can see we got a mixed result from our questionnaire, but Horror films are still the clear favourite.
For the Fourth question we asked whether they enjoyed horror films or not, for those who didn’t select it as their favourite “Do you enjoy horror films?” For this question we received 10 “yes’s” meaning that 100% of the people ticked “yes”



After finding out that the audience does in fact enjoy horror films, we then added a question to find out exactly what type of sub genre they particularly enjoy.
From this variety of results we found that slasher and psychological were the most popular sub-genre’s of horror this confirmed our choice in creating a slasher film trailer, as we now know it will appeal to our target audience.
After we confirmed which sub-genre of horror we were planning on doing, we then had to find out which setting will be the most effective in our trailer, therefore we asked this question; “In a horror film trailer, which locations do you feel are effective?” We got a variety of different answers for this question but here are a few that we found really related to our genre.
“Dark locations, like alleyways and woods” (from a female aged 15-17)
“Abandoned areas would fit well, like an abandoned house” (from a male aged 21-25)
“I think empty fields or woods are good in horror films” (from a male aged 18-20)
For the sixth question we asked our target audience whether they believe that the use of straps (text that tells dialogue) are important in a horror film trailer. For this question we received a mixture of results. Six of our participants believe that straps are important in film trailers as they tie up loose ends, however the other four participants opted for the “no” option, suggesting that you can present your dialogue through shots alone.
For the seventh question we asked the audience “What kinds of sounds and music do you expect to hear in a horror trailer?” from this question we got a mixture of results. The most common answer however was “Screams”, this was closely followed by the sound of the killer murdering his victim. Other answers include “creaking doors” and “eerie noises”
For the eighth question we asked whether there was a horror film trailer that our target audience thought was particularly bad. All of our participants had their own idea on this matter and some even listed two. We found that the two most popular were:
“Sorority Row”
“Halloween” – it wasn’t clear which Halloween film they meant though, because there are currently 12 in the series.
These results were beneficial to us as we know that if we analyse these film trailers then we may be able to pick up on the factors which makes these trailers unsuccessful.
For the ninth question I asked participants whether there was a film trailer they enjoyed, in contrast to the above question. The most popular answer by far was “The Saw trailers” However the hype of the up-coming saw film may be a factor in this answer.
These results were extremely beneficial to us and both of these will feature in our analysis. Due to these answers we now know that these two trails contain the crucial elements which make a horror film trailer successful.
For the last question we asked our target audience “Do you feel that film trailers have an impact on your decision as to whether you will watch the film or not?” the majority of the vote was “Yes” with 8 people choosing this option.
This suggests to us that film trailers do have a huge effect on whether people will watch the final product or not, therefore we will have to take huge consideration into making this film trailer the best that we possibly can.