SAW IV film poster analysis

This poster is advertising the film “SAW IV”. The first thing our eyes are drawn to is the image in the centre of the page. This determines how well the film does in terms of success or failure. We see a pig dressed in red overalls, wearing high heels. We can see clearly this is a trap and a set up as it shows the person’s leg tied to the chair. The pig’s head hidden under the overalls suggest everything isn’t as it seems in this film. Or, the pigs head is a trap or a disguise so that the real person underneath can hide themselves from reality. The pigs red overalls are red which signals to us death, blood and gore. This is true in the nature of all the previous saw films. The pigs head suggests a trap is being set to lure victims in, probably to their death. The chair the pig is sat is looks like some sort of torture chair, where people who sit on it suffer severe pain and distress. The background of the poster is black with a beam of light shining. This could suggest that not everything is lost, there could be light at the end of the tunnel, the outcome might turn out decent. The black outskirts and the beam of light blend in well together as they create a vision of hope. Judging by the outskirts of the poster being black, the room there in looks like it’s black also with the beam of light coming through. The chair that the pig is sat in looks a modified wheelchair fitted with extra pieces of equipment to make it look more dangerous and menacing. The way the pig is sat in the chair makes it look as if he or she is waiting for someone and the red overalls suggests that the pig is hiding. The quote “IT’S A TRAP” makes this vision obvious to the viewer. The director’s vision isn’t obvious as it has a pig in the chair, so it doesn’t want to give the narrative away to easily in the poster. The quote “IT’S A TRAP” is place below the picture to inform the audience not to believe exactly what they see. It’s written in a bold white font which makes it clearly stand out in front of the black background. There is red font used at the bottom of the page which says when the film is coming to theatres. “IN THEATRES OCTOBER 26TH. This font represents blood and gore as it is a horror film and under the sub-category of slasher. There is a lot of white writing used to show cast names and credits about the film beneath it’s a trap quote. The white font is used again as it mixes well with the black background.